Carmindy App for iPhone & iPad
Project:
Fans know Carmindy for her incredible makeovers on TLC’s hit show “What Not To Wear,” and for her books that focus on bringing one’s inner beauty to the surface.
In designing Carmindy’s mobile app, it was super important to distill her energy and passion for natural beauty into a clean and equally beautiful digital experience.
Carmindy’s iOS app generates customized makeup looks based on the users’ personal profile, and instantly returns detailed lists of steps and products.
A full video and photo shoot was also produced to create a series of instructional and inspiration videos available exclusively through the app.
Role:
Creative Direction, Design, Video Production & Post Production
