Footlocker/Adidas/MTV
Project:
MTV launched this co-branded contest site for Footlocker and Adidas, in which users registered to win VIP access to a Young Jeezy show for themselves and a number of friends. Users created their own virtual “house party,” and used the site’s tools to invite guests to their party, with the winner being the site user with the most confirmed guests. Site tools included an email invite generator as well as an embeddable widget for social networking and blog environments.
Role:
Concept, Art Direction & Design, Flash Animation
AS Programming by Andy Hamm.
