Work by Edward Ludvigsen
Lancôme: Génifique Animated Teaser
Project:
As a leader in luxury cosmetics and other skin products, Lancôme needed an animated piece to communicate the innovation and beauty breakthrough that comes with the debut of Génifique to their domestic sales force. This was the first in a series of animated teasers, each designed to educate and raise awareness about this groundbreaking new product.
Role:Art Direction, Animation
Links:View the Video 

Lancôme: Génifique Animated Teaser

Project:

As a leader in luxury cosmetics and other skin products, Lancôme needed an animated piece to communicate the innovation and beauty breakthrough that comes with the debut of Génifique to their domestic sales force. This was the first in a series of animated teasers, each designed to educate and raise awareness about this groundbreaking new product.

Role:
Art Direction, Animation

Links:
View the Video