Carmindy App for iPhone & iPad
Project:
Fans know Carmindy for her incredible makeovers on TLC’s hit show “What Not To Wear,” and for her books that focus on bringing one’s inner beauty to the surface.
In designing Carmindy’s mobile app, it was super important to distill her energy and passion for natural beauty into a clean and equally beautiful digital experience.
Carmindy’s iOS app generates customized makeup looks based on the users’ personal profile, and instantly returns detailed lists of steps and products.
A full video and photo shoot was also produced to create a series of instructional and inspiration videos available exclusively through the app.
Role:
Creative Direction, Design, Video Production & Post Production
Links:
Get Carmindy’s app for iPhone and iPad
Visit the Site
Carmindy App Promo Site
A one page promotional and information site was created to showcase Carmindy’s new branding, and to provide an in-depth tour of the app’s capabilities.
Role:
Creative Direction, Design
Links:
Visit the Site
[video]
New York Diamond Dealers Club; Rebranding & Site Design
An historic diamond bourse, the NYDDC was in great need of rebranding to help recapture its place as an icon in both New York and international diamond trading.
All brand collateral was redesigned from the ground up, and the new NYDDC site leverages both an aggressive content publishing strategy as well as a unique digital trading platform to expand its reach.
Role:
Creative Direction, Design
Links:
Visit the Site
[video]
‘The Curtain’ Web Series/Alternate Reality Game
Project:
“The Curtain” was a hybrid web series and ARG about a woman who disappears under mysterious and possibly paranormal circumstances. The story was told both through narrative video webisodes and additional content leaked through an array of websites.
Clues from the videos led viewers to the sites, each of which played a role in unlocking the larger story and its universe.
Role:
Direction, Design, Writing
Links:
View Webisode 1
View Webisode 2
View the Goldman & Dawn Webinar video
View the pages from the Robert Maxwell interview
[video]
[video]
Skullduggery
Project:
An all-ages animated series co-developed with Brian Belanger and Derrick Belanger, based on their graphic novel. Featuring classic movie monsters in outer space! Tales of suspense, treachery, and derring-do!
Role:
Direction, Animation, Editing, Sound
Garnier: Retail Display Style Boards
Project:
Pitched style and story boards for a video presentation of Garnier’s newest product retail displays.
Role:
Concept, Art Direction & Design