Project: Fans know Carmindy for her incredible makeovers on TLC’s hit show “What Not To Wear,” and for her books that focus on bringing one’s inner beauty to the surface.
In designing Carmindy’s mobile app, it was super important to distill her energy and passion for natural beauty into a clean and equally beautiful digital experience.
Carmindy’s iOS app generates customized makeup looks based on the users’ personal profile, and instantly returns detailed lists of steps and products.
A full video and photo shoot was also produced to create a series of instructional and inspiration videos available exclusively through the app.
Role: Creative Direction, Design, Video Production & Post Production
A one page promotional and information site was created to showcase Carmindy’s new branding, and to provide an in-depth tour of the app’s capabilities.
To celebrate the launch of Carmindy’s iPhone app, we created a high profile, stylish event at 92Y in Tribeca, NYC.
The event featured large print graphical highlights from the app itself, as well as animated video demos, themed cocktails and catering, music by DJ Omi, and on-site makeup consultations sponsored by Sally Hansen Natural Beauty.
Role: Creative Direction, Design, Environmental, Video
New York Diamond Dealers Club; Rebranding & Site Design
An historic diamond bourse, the NYDDC was in great need of rebranding to help recapture its place as an icon in both New York and international diamond trading.
All brand collateral was redesigned from the ground up, and the new NYDDC site leverages both an aggressive content publishing strategy as well as a unique digital trading platform to expand its reach.
Project: My 2010 Reel of work featuring animated video and interactive content. All clips are either samples of client projects, or are enhanced versions of client projects, along with clips of personal work and creative properties in development. Most work was created using a combination of Photoshop, After Effects, Cinema 4D, and Final Cut Pro.
Role: Direction, Editing, Motion Graphics, VFX
‘The Curtain’ Web Series/Alternate Reality Game
Project:
“The Curtain” was a hybrid web series and ARG about a woman who disappears under mysterious and possibly paranormal circumstances. The story was told both through narrative video webisodes and additional content leaked through an array of websites.
Clues from the videos led viewers to the sites, each of which played a role in unlocking the larger story and its universe.
Project: Promotional animated video for ‘Celebrity Dead or Alive’ trivia game for iPhone and iPad.
Celebrity Dead or Alive is a fast paced trivia game for smartphones. The video combines stylized 3D animation and a grindhouse vibe to set up the game’s retro movie theater look and feel.
Project: Promotional animated video for the Jewel Trader game for iPhone and iPad. Jewel Trader is a mobile strategy game that puts you in the role of a crafty international gem trader. The video served to set the jet setting tone, and to introduce the game’s protagonists and supporting characters.
Project: Pitched style and story boards for a video presentation of Garnier’s newest product retail displays.
Role: Concept, Art Direction & Design
Skullduggery
Project: An all-ages animated series co-developed with Brian Belanger and Derrick Belanger, based on their graphic novel. Featuring classic movie monsters in outer space! Tales of suspense, treachery, and derring-do!
